Shirtless muscular man flexing both arms and shouting on a white background

BRANDON HENDRICKSON.
Step into my Olympia Blueprint.

Championship training and nutrition, tailored to your body and your goal.

IM READY. LETS GO
Gold laurel medal with embossed “SCULPT” text on a brown center

Training engineered for shape, proportion, and the physique you want.

Gold medal-style emblem with laurel border and the word “FUEL” in the center

The 80/20 nutrition system that keeps you sharp, consistent, and progressing all year.

Gold medal-style emblem with laurel wreath and the word “ELEVATE” in bold letters

Champion-level accountability that moves forward, every single week.

Why join Big Waves.

Conditioning first. Mass Is optional.

A plan engineered to sharpen the physique you want, not just build size.

A Coach who is with you all the way.

Real feedback. Real adjustments. Coaching that gets better the longer we work together.

80/20 Nutrition you can live with.

Eat clean, stay sharp, and still enjoy your life. Built for years, not just weeks.

I'M READY
Muscular man posing shirtless in black shorts, hands behind head, against a white background

What's below the Waves.

No off-season. Just an improvement season.

Built to keep you progressing all year. No months off. No excuses.

V-Taper training. Waist-first nutrition.

Every workout and macro engineered around the aesthetic, not just the scales.

The Big Waves feedback loop.

Weekly check-ins. Real adjustments. Coaching that responds when you do.



Whats below the waves.

Black gear and circular arrows around a rising line chart icon, representing analytics or process optimization

No off-season. Just an improvement season.

Built to keep you progressing all year. No months off. No excuses.

Black icon of a flexed torso with muscular arms and chest

V-Taper training. Waist-first nutrition.

Every workout and macro engineered around the aesthetic, not just the scales.


Black accessibility icon with a person in a circle and arrows around it

The Big Waves feedback loop.

Weekly check-ins. Real adjustments. Coaching that responds when you do.


Four overlapping smartphone app screens with a dark blue theme and food, fitness, and profile interfaces

You don't have to compete to train like a champion.

I built this program on the back of a decade on the Olympia stage. But I didn't build it for competitors only. I built it for every person who just wants to look and feel better in the gym, in the mirror, and in their life. Whatever your goal is, the Big Waves system meets you there.

"I've built champions in board shorts  and bikinis".


Whether you're stepping on stage or ready to feel powerful in your own skin, the Big Waves system delivers championship-level coaching built around your body and your goal.

Sculpted, not just slim.

Training that builds shape, definition, and the confidence that shows long before you step on stage.

Stage-ready or life-ready. Either way, I've got you.

Competing or not, the plan is built around your specific body and goal.

The same system. Built around you.

Weekly check-ins with real adjustments based on how your body is responding. Not the silence that's already cost you your last six months of progress.

Exclusive Launch offer

Choose your Wave.

Every body. Every goal. Every level. There's a plan built around yours.

Big Waves Fitness logo with surfing wave and barbell in teal and white

RIDE THE SWELL ANNUAL

  • Custom plan built for your goals
  • 80/20 nutrition fundamentals
  • In APP tools keep you motivated
  • Track your progress

Exclusive Launch offer

BE QUICK - SALE ENDS SOON

$149/ YEAR

START MY JOURNEY

*Billed annually

Big Waves Fitness logo with surfing wave and barbell in teal and white

RIDE THE SWELL

MONTHLY

  • Custom plan built for your goals
  • 80/20 nutrition fundamentals
  • In APP tools keep you motivated
  • Track your progress

Exclusive Launch offer

BE QUICK - SALE ENDS SOON

$29/ MONTH

START MY JOURNEY

*Billed monthly

They caught their wave.

When the system matches your body and your goal, the results don't lie.

Before-and-after full-body comparison of a shirtless man in black shorts standing indoors.

Nature's Symphony

Breathtaking colors of our planet
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Two muscular bodybuilding poses side by side, one in striped shorts and one in red trunks on stage

Faces of Humanity

Portraits of people from around the globe
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Side-by-side mirror selfies of a shirtless man showing a physique comparison in a room.

Sands of Time

Stark beauty of desolate dunes
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Side-by-side mirror progress photos in black underwear, standing indoors against a white wall.

Beyond Boundaries

Visual odyssey across continents
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1 / 1
"I'd competed three times with three different coaches and never cracked top five. Six months into working with Brandon I placed second in my class and stepped off stage knowing exactly what to fix next time."
Marcus 04/08/2025
"I trained consistently for four years and looked basically the same in the mirror, which was honestly demoralising. Brandon rebuilt my whole approach in the first month and three months later my waist was two inches smaller! People at work thought I'd had surgery LOL."
Darnell 09/02/2026
"I'd followed every influencer, bought every program, and still felt like I was guessing every single day. Brandon's coaching gave me a real system, real check-ins, and for the first time I'm seeing my body change in a way that makes sense."
Jasmine 18/03/2026
"I grew up in Chicago as a scrawny 140-pound kid working a full-time hospital job. The gym was a hobby, not a plan, and nutrition wasn't even on my radar. Three Olympia titles later, I built this app to give every person the system I had to figure out the hard way."
Brandon 06/28/2026

Elite programs and mindset coaching, built like a champion's prep sheet.

No guessing. No gaps. Everything you need to build the physique you've been working toward. One clean system.

Your body is next.

Every champion started somewhere. The difference between where you are and where you want to be is the right system, the right coach, and the decision to start. I've done the work so you don't have to figure it out alone.

JOIN BIG WAVES